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By Cheryl Draper September 25 2023 The MozCon 2023 Video Bundle Is Here (Plus Our 2022 Videos are FREE!) SEO Events | Moz News This year’s MozCon was a journey into the future of our industry set against the stunning backdrop of our brand new venue Seattle Convention Center’s Summit building Whether inperson or via livestream more than 1000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees Just a few of the practical lessons we learned include How to explore Seattle like a local and make the most of your time in the Emerald CityHow to prepare for an SEO conference and why conferences are more important than everHow to convince your boss that sending you to an SEO conference is good for your business And while the industry continues to evolve at a lightningfast pace our 22 speakers offered up nextlevel advice for leveraging emerging technologies and staying ahead of the competition If you missed the conference live we’re happy to share that the MozCon 2023 video bundle is now available for your viewing pleasure! Start watching now For $299 you’ll gain access to every presentation and speaker deck to watch as many times as you’d like That’s 22 talks and over 11 hours of content! Schedule a viewing party with your team and get everyone on board with the best digital marketing advice data tools and resources for the coming year If you’d like a taste of what this year’s video bundle’s got cooking check out one of our toprated talks from Ross Simmonds The Evolution of Content & the Future of Our Industry Is it all over? Is the world as we knew it a wrap? With the rise of AI — is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation Ross shares a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answers the question as to whether or not AI is actually coming for our jobs Ross shares what we can do to ensure that we’re ahead of the curve when it comes to using these tools embracing the technology and finding edges amidst rapid change Watch the MozCon 2022 videos for free in our SEO Learning Center! SERP Strategies Andy Crestodina Every key phrase is a competition But the best competitor for that competition depends on what you see in the SERP Getting your page to rank organically is only one of the many possible strategies In this talk Andy Crestodina explains bigpicture strategies in the context of evermore crowded search results pages Search What You See Visual Search Tactics Tools and Optimizations Crystal Carter Visual search has been at the forefront of Google’s search and product innovations in the last year Watch this talk for “search what you see” optimizations via Google Lens and more with Crystal Carter Unlocking the Hidden Potential of Product Listing Pages Areej AbuAli Ecommerce website product listing pages contain hidden potential This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking Instead of being fixated on those landing page head terms turn your attention to the indexability of longtail pages with high conversion Whether you work in ecommerce or not we’ll also cover how to embed yourself within tech teams and analyze impactful changes Get Your Local SEO Recipe Right with Content & Schema Emily Brady Local SEO can be so much more than offsite listings so let’s talk about it! By using content and schema on local landing pages businesses can create unique value that satisfies customers and search engines with Emily Brady SEO Gap Analysis Leverage Your Competitor’s Performance Lidia Infante Ranking is as easy or as hard as doing better than your competitors For that you have to benchmark the sites on your search landscape meet them where they are and gain an edge In this talk Lidia Infante shares how she built SEO strategies off the back of a gap analysis along with her templates and success stories The Future of Link Building What Got Us Here Won’t Get Us There Paddy Moogan 11 years ago Paddy Moogan stood on stage at MozCon and shared 35 ways to build links in 35 minutes In 2022 he spoke about lessons he has learned during the last 10 years some reflections on what he got right and wrong along with what the future holds for link building Moving Targets Keywords in Crisis Debbie Chew There are many types of link magnets but there’s one that’ll never go out of style databacked research reports When done well you’re creating a piece of content that helps your EEAT drives backlinks and is genuinely interesting content for your target audience Debbie Chew covers the different steps needed not just to create a research report but to create one that can get links Breaking into New Areas with Topic Maps Noah Learner In this talk Noah Learner goes beyond keyword research to explore how to build topic maps and internal linking maps (that align with Google’s understanding) to help you conquer new SERPS and win more budget from stakeholders along the way Building Remote Culture That Feels Like a Culture Ruth Burr Reedy Remote work is the new normal for many marketers — but leading a successful distributed team is about more than just making sure everyone’s got their home office set up Ruth Burr Reedy talks about how to build a vibrant cohesive and productive company culture when your team isn’t all in the same place and how to give remote employees what they need to set them up for success Moneyball Is the Future of SEO Will Critchlow Advanced statistical analysis has changed the face of professional sports and similar insights are changing how we do SEO In this talk Will Critchlow shares the approaches he’s seeing from the most forwardlooking SEO teams as well as the lessons learned from their analysis of what’s working and what’s not More Than Pageviews Evaluating Content Success & Correcting Content Failure Dana DiTomaso Throw that tired pageviewandbouncerateheavy report right out the (virtual) window — we can do better than that! Dana DiTomaso peels back the layers of measuring content success You’ll learn which metrics will actually tell you if your content is doing what it’s supposed to be doing and how to link these metrics to your SEO strategies and tactics Trash In Garbage Out A Guide to Noncatastrophic Keyword Research Tom Capper Keyword research is one of the first and most basic tasks that SEOs learn And yet it’s strewn with pitfalls and errors even for experienced practitioners In this talk Tom Capper talks you through the various ways the wrong data can lead you astray and how to leverage the right techniques for the right tasks SEO In the Enterprise Tips and Tricks for Growing Organic Traffic at Scale Jackie Chu In this talk Jackie Chu shows us how to identify prioritize and get buyin on largescale SEO campaigns to drive traffic and revenue The Future of Local Landing Pages Amanda Jordan Location landing pages are extremely important for local businesses but are often repetitive and uninteresting This presentation focuses on strategies to make your location landing pages valuable and interesting to search engines and site visitors Amanda Jordan discusses ways to incorporate firstparty data thirdparty data and usergenerated content to create local landing pages that don’t fall short How Marketing Data Intelligence Skyrocketed Our B2B Conversions Tina Fleming If you want to geek out on data this will be the right session to check out We’re not talking about Google Analytics or your plain old CRM data We’re talking about deanonymizing your website traffic providing oneonone personalized user experiences shortening your lead forms without missing out on valuable information and doing everything possible to get to that SQL In this presentation Tina Fleming demystifies the basics of marketing data intelligence revealing actionable strategies for your daytoday conversion marketing and sharing real examples of how her agency has skyrocketed B2B conversions with the addition of marketing intelligence Achieve Accessibility Goals with Machine Learning Miracle InametiArchibong 38 million US adults aged 2164 have a visual impairment but 98% of the world’s top 1 million websites don’t offer full accessibility (despite legislation to encourage this) This leads to 1 in 3 baskets being abandoned leaving an estimated 13 trillion up for grabs One of the top issues is image alt text This text is essential for making images accessible — however it isn’t always a priority when it comes to SEO strategy due to the challenges of implementing it on a wider scale Miracle InametiArchibong walks you through easy scalable alt text generation — an intuitive and easytounderstand tutorial with most of the heavy lifting already done for you How True Leaders Transform a Marketing Department into a Dream Team Paxton Gray There are hidden structural factors holding stellar marketers (and their teams) back‚ and it’s not their fault Discover what these factors are how to root them out and how to help your existing team members reach their potential in Paxton Gray’s MozCon presentation Myths Misconceptions & Mistakes (Lessons Learned from a Decade in Digital PR) Hannah Smith For more than 11 years Hannah Smith has been tasked with coming up with content ideas that people will share and journalists will write about In this session she shares some of the most important lessons she’s learned along the way ECommerce SEO Horror Stories How To Tackle the Most Common Issues At Scale and Avoid An SEO Nightmare Aleyda Solis A dynamic inventory complex categorization and filtering options lack of unique product descriptions wellestablished global and local competitors Ecommerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios But it doesn’t have to be that terrifying In this session Aleyda Solis takes us through the most common issues and shows how to effectively address them at scale before they become real nightmares Why Real Expertise Is the Most Important Ranking Factor of Them All Lily Ray In this presentation Lily uses real data to demonstrate how the rise of EEAT has led to Google prioritizing expertise and authority above all else You Need Audience Personas — Not Buyer Personas Amanda Natividad Traditional buyer personas help your marketing team make decisions and run campaigns for your ideal customers But even when done right buyer personas don’t benefit half your marketing — the half that’s not customerfacing Instead consider a suite of audience personas that support a holistic business and marketing strategy Your audience personas go beyond helping your performance marketing team — they’ll help your content marketing PR brand and events teams drive better business results Learn more in this session with Amanda Natividad Rabbit Holes How Google Pushes Us Down The Funnel Dr Pete Meyers As an SEO you’ve probably fallen down the rabbit hole of organic results that lead to more Google SERPs If you map that rabbit hole you’ll see a systematic effort to push searchers down the funnel to commercial results Why is Google doing this what does it mean for SEO and what can we learn about our own customers’ journeys? Dr Pete Meyers talks through how Google pushes us down the funnel Beyond the Button Tests That Actually Move the Needle Karen Hopper In a world that has a million different options for every creative element where do you start? How do you know a particular element is where you’ll see an impact big enough to make a difference for your bottom line? This is the number one question CRO strategists get asked and the answer every time is it depends! Karen Hopper walks you through understanding your testing opportunities generating test ideas and measuring your results with scientific accuracy Understanding Key Performance Factors Using Data to Make Smart Decisions for Organic Search Joe Hall What KPIs are actually key? In this talk Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights in the hopes of helping you to develop smart SEO strategies Finding Your Way To SEO & Content Success A Framework Ross Simmonds Let’s cut to the chase there are a million ways to win online today You can create amazing scalable landing pages You can build a backlink empire You can create a bunch of pillar assets and clusters The options are endless But how do you determine what’s the best investment for your brand to generate organic traffic? Ross Simmonds shares a framework that will help guide your thinking along with some tactical techniques and case studies you can steal Things I Learned from Sales Teams that Every SEO Should Know Petra KisHerczegh Whether you’re trying to build a business case or get buyin for your SEO project some of the core challenges will come down to the same thing How well can you sell it? As SEOs we often forget that even though we spend our daytoday analyzing data and optimizing content and websites for bots at the end of the day we are working with human beings — and some of those people have decisionmaking power over what we can and can’t achieve in our roles This is where learning a good set of sales skills becomes crucial In this talk Petra KisHeczegh explores some critical skills and methods sales teams use and how you can apply these to your SEO work How Localized Content Can Double Your Link Earning Potential Amanda Milligan When we talk about digital PR and link earning we often focus on national coverage which is fantastic But local coverage (and the content that leads to it) is often neglected In this presentation Amanda Milligan explains how brands can add localized content to their strategies to earn more media pickups and highquality links Advanced OnPage Optimization Chris Long Take your onpage optimizations to the next level using advanced tactics for one of the most common SEO tasks This presentation goes beyond simply adding keywords Chris shows you how to utilize tools such as IBM’s Natural Language Understanding to find semantic entities of competitor pages how Google’s EAT guidelines apply to content and what actionable steps you can take to improve content perform onpage content experiments and measure the impact of those tests Keyword Research for Thanks Instead of Ranks Wil Reynolds Seer Interactive has used keyword research methods to uncover ways to help clients understand their customers better From diversity and inclusion to hopes and fears customers are leaving clues in their longtail searches Wil Reynolds demonstrates why you should spend the time to find them Ready for more? You’ll uncover even more SEO goodness in the MozCon 2023 video bundle At the low price of $299 this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy 22 fulllength videos from some of the brightest minds in digital marketingInstant downloads and streaming to your computer tablet or mobile deviceDownloadable slide decks for each presentation Get my MozCon 2023 video bundle


Cheryl Draper

Table of Contents

The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)

This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just a few of the practical lessons we learned include:

And while the industry continues to evolve at a lightning-fast pace, our 22 speakers offered up next-level advice for leveraging emerging technologies and staying ahead of the competition. If you missed the conference live, we’re happy to share that the MozCon 2023 video bundle is now available for your viewing pleasure!

Start watching now

For $299, you’ll gain access to every presentation and speaker deck to watch as many times as you’d like. That’s 22 talks and over 11 hours of content! Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year.

If you’d like a taste of what this year’s video bundle’s got cooking, check out one of our top-rated talks from Ross Simmonds:

The Evolution of Content & the Future of Our Industry

Is it all over? Is the world as we knew it a wrap? With the rise of AI — is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross shares a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answers the question as to whether or not AI is actually coming for our jobs. Ross shares what we can do to ensure that we’re ahead of the curve when it comes to using these tools, embracing the technology, and finding edges amidst rapid change.

Watch the MozCon 2022 videos for free in our SEO Learning Center!

SERP Strategies

Andy Crestodina

Every key phrase is a competition. But the best competitor for that competition depends on what you see in the SERP. Getting your page to rank organically is only one of the many possible strategies. In this talk, Andy Crestodina explains big-picture strategies in the context of ever-more crowded search results pages.

Search What You See: Visual Search Tactics, Tools, and Optimizations

Crystal Carter

Visual search has been at the forefront of Google’s search and product innovations in the last year. Watch this talk for “search what you see” optimizations via Google Lens and more with Crystal Carter.

Unlocking the Hidden Potential of Product Listing Pages

Areej AbuAli

E-commerce website product listing pages contain hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, turn your attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within tech teams and analyze impactful changes.

Get Your Local SEO Recipe Right with Content & Schema

Emily Brady

Local SEO can be so much more than off-site listings, so let’s talk about it! By using content and schema on local landing pages, businesses can create unique value that satisfies customers and search engines with Emily Brady.

SEO Gap Analysis: Leverage Your Competitor’s Performance

Lidia Infante

Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are, and gain an edge. In this talk, Lidia Infante shares how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.

The Future of Link Building: What Got Us Here, Won’t Get Us There

Paddy Moogan

11 years ago, Paddy Moogan stood on stage at MozCon and shared 35 ways to build links in 35 minutes. In 2022, he spoke about lessons he has learned during the last 10 years, some reflections on what he got right and wrong, along with what the future holds for link building.

Moving Targets: Keywords in Crisis

Debbie Chew

There are many types of link magnets, but there’s one that’ll never go out of style: data-backed research reports. When done well, you’re creating a piece of content that helps your E-E-A-T, drives backlinks, and is genuinely interesting content for your target audience. Debbie Chew covers the different steps needed not just to create a research report but to create one that can get links.

Breaking into New Areas with Topic Maps

Noah Learner

In this talk, Noah Learner goes beyond keyword research to explore how to build topic maps and internal linking maps (that align with Google’s understanding) to help you conquer new SERPS and win more budget from stakeholders along the way.

Building Remote Culture That Feels Like a Culture

Ruth Burr Reedy

Remote work is the new normal for many marketers — but leading a successful distributed team is about more than just making sure everyone’s got their home office set up. Ruth Burr Reedy talks about how to build a vibrant, cohesive, and productive company culture when your team isn’t all in the same place and how to give remote employees what they need to set them up for success.

Moneyball Is the Future of SEO

Will Critchlow

Advanced statistical analysis has changed the face of professional sports, and similar insights are changing how we do SEO. In this talk, Will Critchlow shares the approaches he’s seeing from the most forward-looking SEO teams, as well as the lessons learned from their analysis of what’s working and what’s not.

More Than Pageviews: Evaluating Content Success & Correcting Content Failure

Dana DiTomaso

Throw that tired pageview-and-bounce-rate-heavy report right out the (virtual) window — we can do better than that! Dana DiTomaso peels back the layers of measuring content success. You’ll learn which metrics will actually tell you if your content is doing what it’s supposed to be doing and how to link these metrics to your SEO strategies and tactics.

Trash In, Garbage Out: A Guide to Non-catastrophic Keyword Research

Tom Capper

Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it’s strewn with pitfalls and errors, even for experienced practitioners. In this talk, Tom Capper talks you through the various ways the wrong data can lead you astray and how to leverage the right techniques for the right tasks.

SEO In the Enterprise: Tips and Tricks for Growing Organic Traffic at Scale

Jackie Chu

In this talk, Jackie Chu shows us how to identify, prioritize, and get buy-in on large-scale SEO campaigns to drive traffic and revenue.

The Future of Local Landing Pages

Amanda Jordan

Location landing pages are extremely important for local businesses but are often repetitive and uninteresting. This presentation focuses on strategies to make your location landing pages valuable and interesting to search engines and site visitors. Amanda Jordan discusses ways to incorporate first-party data, third-party data, and user-generated content to create local landing pages that don’t fall short.

How Marketing Data Intelligence Skyrocketed Our B2B Conversions

Tina Fleming

If you want to geek out on data, this will be the right session to check out. We’re not talking about Google Analytics or your plain old CRM data. We’re talking about de-anonymizing your website traffic, providing one-on-one personalized user experiences, shortening your lead forms without missing out on valuable information, and doing everything possible to get to that SQL. In this presentation, Tina Fleming demystifies the basics of marketing data intelligence, revealing actionable strategies for your day-to-day conversion marketing, and sharing real examples of how her agency has skyrocketed B2B conversions with the addition of marketing intelligence.

Achieve Accessibility Goals with Machine Learning

Miracle Inameti-Archibong

3.8 million US adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility (despite legislation to encourage this). This leads to 1 in 3 baskets being abandoned, leaving an estimated 13 trillion up for grabs. One of the top issues is image alt text. This text is essential for making images accessible — however, it isn’t always a priority when it comes to SEO strategy due to the challenges of implementing it on a wider scale. Miracle Inameti-Archibong walks you through easy, scalable alt text generation — an intuitive and easy-to-understand tutorial, with most of the heavy lifting already done for you.

How True Leaders Transform a Marketing Department into a Dream Team

Paxton Gray

There are hidden, structural factors holding stellar marketers (and their teams) back‚ and it’s not their fault. Discover what these factors are, how to root them out, and how to help your existing team members reach their potential in Paxton Gray’s MozCon presentation.

Myths, Misconceptions, & Mistakes (Lessons Learned from a Decade in Digital PR)

Hannah Smith

For more than 11 years, Hannah Smith has been tasked with coming up with content ideas that people will share, and journalists will write about. In this session, she shares some of the most important lessons she’s learned along the way.

E-Commerce SEO Horror Stories: How To Tackle the Most Common Issues At Scale and Avoid An SEO Nightmare

Aleyda Solis

A dynamic inventory, complex categorization and filtering options, lack of unique product descriptions, well-established global and local competitors… E-commerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios. But it doesn’t have to be that terrifying. In this session, Aleyda Solis takes us through the most common issues and shows how to effectively address them at scale before they become real nightmares.

Why Real Expertise Is the Most Important Ranking Factor of Them All

Lily Ray

In this presentation, Lily uses real data to demonstrate how the rise of E-E-A-T has led to Google prioritizing expertise and authority above all else.

You Need Audience Personas — Not Buyer Personas

Amanda Natividad

Traditional buyer personas help your marketing team make decisions and run campaigns for your ideal customers. But even when done right, buyer personas don’t benefit half your marketing — the half that’s not customer-facing. Instead, consider a suite of audience personas that support a holistic business and marketing strategy. Your audience personas go beyond helping your performance marketing team — they’ll help your content marketing, PR, brand, and events teams drive better business results. Learn more in this session with Amanda Natividad.

Rabbit Holes: How Google Pushes Us Down The Funnel

Dr. Pete Meyers

As an SEO, you’ve probably fallen down the rabbit hole of “organic” results that lead to more Google SERPs. If you map that rabbit hole, you’ll see a systematic effort to push searchers down the funnel to commercial results. Why is Google doing this, what does it mean for SEO, and what can we learn about our own customers’ journeys? Dr. Pete Meyers talks through how Google pushes us down the funnel.

Beyond the Button: Tests That Actually Move the Needle

Karen Hopper

In a world that has a million different options for every creative element… where do you start? How do you know a particular element is where you’ll see an impact big enough to make a difference for your bottom line? This is the number one question CRO strategists get asked, and the answer every time is: it depends! Karen Hopper walks you through understanding your testing opportunities, generating test ideas, and measuring your results with scientific accuracy.

Understanding Key Performance Factors: Using Data to Make Smart Decisions for Organic Search

Joe Hall

What KPIs are actually key? In this talk, Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights in the hopes of helping you to develop smart SEO strategies.

Finding Your Way To SEO & Content Success: A Framework

Ross Simmonds

Let’s cut to the chase: there are a million ways to win online today. You can create amazing scalable landing pages. You can build a backlink empire. You can create a bunch of pillar assets and clusters. The options are endless. But how do you determine what’s the best investment for your brand to generate organic traffic? Ross Simmonds shares a framework that will help guide your thinking, along with some tactical techniques and case studies you can steal.

Things I Learned from Sales Teams that Every SEO Should Know

Petra Kis-Herczegh

Whether you’re trying to build a business case or get buy-in for your SEO project, some of the core challenges will come down to the same thing: How well can you sell it? As SEOs, we often forget that, even though we spend our day-to-day analyzing data and optimizing content and websites for bots, at the end of the day, we are working with human beings — and some of those people have decision-making power over what we can and can’t achieve in our roles. This is where learning a good set of sales skills becomes crucial. In this talk, Petra Kis-Heczegh explores some critical skills and methods sales teams use and how you can apply these to your SEO work.

How Localized Content Can Double Your Link Earning Potential

Amanda Milligan

When we talk about digital PR and link earning, we often focus on national coverage, which is fantastic. But local coverage (and the content that leads to it) is often neglected. In this presentation, Amanda Milligan explains how brands can add localized content to their strategies to earn more media pickups and high-quality links.

Advanced On-Page Optimization

Chris Long

Take your on-page optimizations to the next level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris shows you how to utilize tools such as IBM’s Natural Language Understanding to find semantic entities of competitor pages, how Google’s EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.

Keyword Research for Thanks Instead of Ranks

Wil Reynolds

Seer Interactive has used keyword research methods to uncover ways to help clients understand their customers better. From diversity and inclusion to hopes and fears, customers are leaving clues in their long-tail searches. Wil Reynolds demonstrates why you should spend the time to find them.

Ready for more?

You’ll uncover even more SEO goodness in the MozCon 2023 video bundle. At the low price of $299, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy:

  • 22 full-length videos from some of the brightest minds in digital marketing

  • Instant downloads and streaming to your computer, tablet, or mobile device

  • Downloadable slide decks for each presentation

    Get my MozCon 2023 video bundle



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